After two tough years in terms of heat pump sales, there was a glimpse of stabilising numbers in the first half of 2025, with a 9% average increase across 13 countries.
The European Heat Pump Association’s flagship annual heat pump market report, launched in July 2025, showed that there is huge potential growth in many countries. Around 14 times more heat pumps were installed in the biggest compared to the smallest markets last year, relative to population.
We continue to underline that the EU and national governments can help this potential be tapped through stable policies and support, and by shifting taxes off the electricity bill. In 2025 there was some EU movement on these areas, with six different European countries heeding our message and decreasing taxes on electricity and shifting them to gas. At EU level the publication of the EU Clean Industrial Deal and Affordable Energy Action Plan in February included our message also. These emphasised the need for industrial decarbonisation, lower electricity bills and clean tech manufacturing.
Further EU publications are expected in the early part of 2026 to support clean industrial competitiveness, electrification, and decarbonisation of heating and cooling. These are the EU electrification action plan, the heating and cooling strategy and the industrial accelerator act.
EHPA and its members remain extremely engaged and active on these files, as well as others such as digitisation, power system flexibility, refrigerants and energy efficient product design (Ecodesign) – all of which can significantly impact the rollout of heat pumps.
In 2025 we also campaigned on crucial topics such as large heat pumps, the use of waste heat, the EU’s second Emissions Trading System (which will put a carbon price on buildings) and the role of heat pumps in boosting energy security. These campaigns brought together advocacy work, communications and media, and events. We also used data analysis to support these campaigns as well as carrying out new research on energy taxation, gas imports and air pollution.
Our projects work continued to flourish, helping technological innovation and research through 21 active projects and with 14 proposals for funding submitted, at least two of which were successful. The Heat Pump KEYMARK certification, whose secretariat is coordinated by the Association, was strengthened through coordination with energy agencies and was represented at a number of major industry events. It has now certified a landmark 12,000 models of heat pumps. As for the Quality Label, a certification system run by EHPA, it remained stable with active engagement from the market.
As well as attending trade fairs and collaborating on conferences, we organised multiple events ourselves this year. The biggest event is our flagship Heat Pump Forum, which took place at MIX Brussels in September with over 200 attendees, and focused on ‘Securing Europe’s energy future’. We also organised two-day conference Decarb Cities, focusing on city-level action, in Krakow, Poland, several EU Parliament debates on specific relevant policy files and were involved in events partnerships including at Heat Pump Technologies Milan. These events also give our members many opportunities for advocacy, learning, exchange and networking.
The second ever Heat Pump Day on 21 October takes place with hundreds of actions and events taking place allowing heat pump vendors to market their products at the beginning of the heating season.
The European Heat Pump Association only exists thanks to its members, who come from across the heat pump value chain and are based across Europe. In 2025 we were able to celebrate 25 years of the association and some of the individuals who have played key roles. In 2026 I am convinced the association can do even more to champion the interests of the sector to the EU and beyond, thanks to the excellent and active membership and secretariat staff.
In the meantime, you can read more about some of the highlights of 2025:
