HP SUBSCRIBE is an EU-funded LIFE project that aims to scale up the deployment of high-performance heat pumps in leased commercial and public buildings through an innovative Heat Pumps on Subscription (HPoS) model. This approach addresses key barriers such as the landlord-tenant split incentive, high upfront costs, and the complexity of replacing fossil-fuel systems.

The project will test and demonstrate the model through pilot initiatives in France, Austria and Greece, while also supporting market uptake in Ireland by linking existing heat-pump plans with providers and financiers. In parallel, HP SUBSCRIBE will explore regulatory enablers, such as white certificates and demand-response schemes, to enhance the financial viability and wider adoption of HPoS across Europe.