/
/
/
Electricity cost drives successful heat pump markets

Electricity cost drives successful heat pump markets

21 Oct 2024

Household electricity to gas price ratio for first half 2024. Visual by EHPA, data from Eurostat
Household electricity to gas price ratio for first half 2024. Visual by EHPA, data from Eurostat

Cost-effective electricity is key to strong heat pump take-up in Europe, data put together by the European Heat Pump Association (EHPA) shows.

In most countries, gas is subsidised by governments, avoiding carbon taxes and keeping it at an artificially low price relative to electricity.

The animated maps published today by EHPA – which cover six month periods from 2021 – show there was a short-lived change around the 2022 energy crisis, when gas was more expensive. That contributed to a record year for heat pump sales. See below for the animation.

However, this did not last and today, in much of Europe electricity costs over 2.5 times more per unit than gas. Electricity should be maximum around twice the price of gas to make a heat pump – which only uses a tiny amount of electricity to run – a good investment.

The most recent figures from EHPA show heat pump sales fell 47% in Europe in the first six months of 2024, compared to the same time period in 2023.

In Finland, Norway and Sweden, there is very little gas and heat pump use is widespread.

Paul Kenny, director general of the European Heat Pump Association said:

“Heat pumps are crucial to ending Europe’s reliance on fossil fuel imports, critical in achieving a secure sovereign energy system that is insulated from foreign actors and their use of energy prices as a weapon of war. But it won’t happen if it’s too expensive for consumers and businesses. If EU governments are serious about energy sovereignty, competitiveness and sustainability, they should ensure energy prices favour heat pumps.”

The maps, which use Eurostat data, are published on the first ever Heat Pump Day – which celebrates the benefits of heat pumps in terms of sustainability, energy independence and comfort. Events and activities are taking place across Europe to mark the occasion.

Contact:

Sarah Azau
sarah.azau@ehpa.org
Tel: +32 473 57 31 37

Related articles

Europe's heat pumps are mainly 'made in Europe'

The vast majority of air to water heat pumps installed in Europe are assembled in Europe, new data from the...

09 Apr 2026
Heat Pump KEYMARK celebrates 10 years of trust at MCE 2026

On 25 March 2026, the Heat Pump KEYMARK community gathered in Milan to celebrate an important milestone: 10 ye...

07 Apr 2026
Energy crisis: five ways to boost heat pumps

The crisis in the Middle East is sending gas and oil energy prices skyrocketing, and this is already leading t...

02 Apr 2026